Public Relations: A Values-Driven Approach

Guth, David

ISBN 10: 0205295746 / ISBN 13: 9780205295746

Editore: Allyn & Bacon, 1999

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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00041339582

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Titolo: Public Relations: A Values-Driven Approach

Casa editrice: Allyn & Bacon

Data di pubblicazione: 1999

Legatura: Brossura

Condizione: Good

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Riassunto:

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations teaches students how to build ethical, productive relationships with strategic constituencies.

By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features a lively, informal tone designed to engage the audience. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

Product Description:

Book by Guth David