Publishing for Profit: Successful Bottom-Line Management for Book Publishers

Woll, Thomas

ISBN 10: 1613749732 / ISBN 13: 9781613749739

Editore: Chicago Review Press, 2014

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1613749732I4N00

Riassunto:

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L that incorporates e-books is provided. Over 30 highly practical forms and sample contracts are also included for up-to-the-minute advice.

Informazioni sull'autore:

Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, among them vice president and general manager of the Professional and Trade Division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and as vice president and publisher of Rodale Press's book division. He lives in Katonah, New York. Dominique Raccah is the president and founder of Sourcebooks.

Dati bibliografici

Titolo: Publishing for Profit: Successful ...
Casa editrice: Chicago Review Press
Data di pubblicazione: 2014
Legatura: Paperback
Condizione: Very Good
Condizione sovraccoperta: No Jacket
Edizione: quinta edizione o successive