Purpose, Incorporated: Turning Cause Into Your Competitive Advantage. Questo articolo non è disponibile.
Lingua: inglese
Editore: Big Purpose Press, 2017
- Brossura
- Usato
Da: More Than Words, Waltham, MA, U.S.A.More Than Words
Venditore AbeBooks dal 30 novembre 2010
Condizione: Usato - Buono
EUR 2,08
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Codice articolo WAL-G-1b-002810
- Titolo
- Purpose, Incorporated: Turning Cause Into Your Competitive Advantage
- Autore
- Wood, John, McGibbon, Amalia
- Editore
- Big Purpose Press
- Anno di pubblicazione
- 2017
- Condizione
- Good
- Rilegatura
- Brossura
- Lingua
- inglese
- ISBN 10
- 0692999639
- ISBN 13
- 9780692999639
Too many working professionals still subscribe to the old Milton-Friedman logic that “businesses' sole purpose is to generate profit for shareholders.” In this revolutionary book, authors John Wood and Amalia McGibbon show once and for all that cause is not the enemy of commercialism, but perhaps the new key to it.
Based on over 100 interviews with entrepreneurs, executives and front-line staff, Wood and McGibbon provide a breath-taking tour of this new and inspiring world.
You’ll learn from mom-and-pop shops and corporate giants like Google and Goldman Sachs why corporate social responsibility is more than just a buzzword or publicity stunt, but instead represents the new competitive advantage. You’ll learn how to:
Purpose Incorporated is a “permission slip” to those businesspeople who want to have a positive impact on the world, but worry the corner office or cubicle isn't the place for it.
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