The Pursuit of Reputation | Unlocking the Power of Public Relations
Lingua: inglese
Editore: Westland Business, 2023
- Rilegato
- Nuovo

Da: preigu, Osnabrück, Germaniapreigu
Venditore AbeBooks dal 5 agosto 2024
Condizione: Nuovo
EUR 33,20
Quantità: 5 disponibili
Aggiungi al carrelloDescrizione dell’articolo da parte del venditore
The Pursuit of Reputation | Unlocking the Power of Public Relations | Amith Prabhu (u. a.) | Buch | Englisch | 2023 | Westland Business | EAN 9789357768399 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Codice articolo 127735001
- Titolo
- The Pursuit of Reputation | Unlocking the Power of Public Relations
- Autore
- Amith Prabhu (u. a.)
- Editore
- Westland Business
- Anno di pubblicazione
- 2023
- Condizione
- Neu
- Rilegatura
- Buch
- Lingua
- inglese
- ISBN 10
- 9357768394
- ISBN 13
- 9789357768399
- Peso dell'articolo
- 618 grammi
- Dimensioni
- 222 x 145 x 24 mm
- Cataloghi dei venditori
- Bücher
Informazioni sul libro
Scopri l'arte di prosperare nel panorama delle pubbliche relazioni in continua evoluzione dell'India con gli approfondimenti di oltre 75 esperti esperti che ti aiuteranno a tracciare un percorso verso la gestione del marchio moderna in tempi incerti.
Questa è una nuova era per le pubbliche relazioni. Mai prima d'ora la reputazione è stata così importante, e mai così tesa. In un momento in cui la premurosità, la trasparenza e l'autenticità sono viste come principi chiave, la navigazione culturale, le diversità sociali ed economiche uniche dell'India rappresentano una sfida sia per i professionisti freschi che per i leader esperti. A questo si aggiungono tecnologie emergenti in tutti i campi. I professionisti delle pubbliche relazioni non hanno che una scelta: adattarsi a queste trasformazioni di vasta portata e sopravvivere.
The Pursuit of Reputation è una guida di sopravvivenza one-stop a questo nuovo mondo. Al centro di questo libro c"è un profondo riconoscimento che il modo in cui comunichiamo sta subendo un enorme cambiamento grazie alla crescente influenza dei social media, all"ascesa degli influencer, al processo decisionale basato sui dati e all"offuscamento dei confini tra media guadagnati, posseduti e a pagamento. Ma con i cambiamenti arrivano nuove opportunità: i professionisti delle pubbliche relazioni sono posizionati in modo univoco in questa matrice per migliorare la reputazione del marchio, coinvolgere le parti interessate e guidare campagne di grande impatto che risuonano fortemente con i consumatori. Con approfondimenti esperti di settantacinque acclamati professionisti delle pubbliche relazioni che lavorano in settori industriali e aree geografiche, il libro offre strategie di pubbliche relazioni per navigare in un ambiente incerto. Prevede anche un futuro che i professionisti delle pubbliche relazioni possano costruire: uno basato sulla sensibilità emotiva, sulla responsabilità ponderata e su un sano rispetto per le questioni ambientali, sociali e di governance.
Una lettura essenziale per chiunque cerchi di capire l'arte di creare reputazioni.
Informazioni sugli autori
AMITH PRABHU è un professionista pionieristico delle pubbliche relazioni con vent'anni di esperienza. Ha co-fondato piattaforme come PRAXIS, SCoRe e Reputation Today, tra gli altri. Recentemente gli è stato conferito il premio annuale per Outstanding Contribution to Public Relations da PRCA Asia Pacific. Attualmente è il mentore di The Promise Foundation.
SUJIT PATIL è un acclamato esperto di comunicazioni aziendali e di marca con venticinque anni di esperienza. È stato elencato nella lista di PRovoke Media dei CCO e dei CMO più influenti al mondo, ogni anno dal 2018 al 2023. Attualmente dirige Corporate Brand and Communications presso Godrej Industries Limited e Associate Companies.
"Riassunto" può appartenere a un’altra edizione di questo titolo.
preigu
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Venditore AbeBooks dal 5 agosto 2024
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| Articolo | Da 60 a 60 giorni lavorativi | Da 60 a 60 giorni lavorativi |
|---|---|---|
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You have the right to revoke this contract within 14 days without specifying any reasons.
The revocation period is 14 days with effect from the day,
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Specimen - revocation form
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To preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, Email address: mail@preigu.de :
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I/we () herewith revoke the contract concluded by me/ us () regarding the purchase of the following products ()/
the provision of the following service () -
Ordered on ()/ received on ()
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Name of the consumer(s)
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Address of the consumer(s)
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Signature of the consumer(s) (only in case of a notification on paper)
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Date
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