In Pursuit of the Triple Bottom Line

Kristen Rainey

ISBN 10: 3846533904 / ISBN 13: 9783846533901

Editore: LAP LAMBERT Academic Publishing Nov 2011, 2011

Riguardo questo articolo

Neuware -Clif Bar, Stonyfield Farm, and Starbucks Coffee Company are three food and beverage companies that serve as role models to others in pursuit of the triple bottom line: all take into consideration economic, social, and environmental returns and have received public recognition for their success in all three areas. Representing three different corporate structures, they share a reputation of demonstrating that it is possible to do good and to do well simultaneously. The topic then turns to causality: do their social and environmental initiatives make them more profitable Are their CSR initiatives enhancing their profits or are they doing well financially despite their commitment to social and environmental causes At the end of the day, does Corporate Social Responsibility (CSR) make good business sense Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Codice articolo 9783846533901

Dati bibliografici

• Titolo: In Pursuit of the Triple Bottom Line
• Editore: LAP LAMBERT Academic Publishing Nov 2011
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 3846533904
• ISBN 13: 9783846533901
• Rilegatura: Taschenbuch
• Condizione: Neu

Descrizione articolo

Riassunto

Clif Bar, Stonyfield Farm, and Starbucks Coffee Company are three food and beverage companies that serve as role models to others in pursuit of the triple bottom line: all take into consideration economic, social, and environmental returns and have received public recognition for their success in all three areas. Representing three different corporate structures, they share a reputation of demonstrating that it is possible to do good and to do well simultaneously. The topic then turns to causality: do their social and environmental initiatives make them more profitable? Are their CSR initiatives enhancing their profits or are they doing well financially despite their commitment to social and environmental causes? At the end of the day, does Corporate Social Responsibility (CSR) make good business sense?

L'autore

Kristen Rainey earned an MBA at the Johnson School of Management at Cornell University, including a semester at SDA Bocconi in Milan, Italy. She also holds a Masters in International Affairs from The Fletcher School at Tufts and a Bachelor's degree from Princeton University. She resides in Portland, Oregon.