Qualitative Methods in Management Research

Evert Gummesson

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Lingua: inglese

Editore: SAGE Publications Inc, US, 1999

0761920145 / 9780761920144

Da: Rarewaves.com USA, London, London, Regno UnitoRarewaves.com USA

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Evert Gummesson's piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding. -Barney G. Glaser, co-author of The Discovery of Grounded Theory "This book is a welcome contribution to the theory of science and methodology. . . .It is to the author's credit that the material is presented in an interesting and easily accessible way . . . .The use of examples from the author's own experiences are particularly helpful." -Richard Teare in Service Industries Journal "Evert. Gummesson has made a most worthwhile contribution to an under-appreciated area of management research. His views, which draw on hundreds of references from many expertise areas, deserve attention and debate." -Edward Toomer and Ken Bowen in Journal of Operational Research Is research in management disciplines-leadership, corporate strategy, marketing, organization theory, quality management, and others-taking advantage of the best scientific methods available? In this revised edition, Evert Gummeson answers no! Qualitative Methods in Management Research, Second Edition, offers a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Evert Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science-where the researcher is both actor and student-as the most advanced and rewarding approach to research. This book is written in a personal style and is rich in examples from academic research, real-world practice and management consultancy.…

Codice articolo LU-9780761920144

Titolo
Qualitative Methods in Management Research
Autore
Evert Gummesson
Editore
SAGE Publications Inc, US
Anno di pubblicazione
1999
Condizione
New
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0761920145
ISBN 13
9780761920144
Edizione
seconda edizione
Peso dell'articolo
340 grammi

Rarewaves.com USA

London, London, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 11 giugno 2025

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