Make the Most of QFD and the Voice of the Customer in Six Sigma Environments Quality Function Deployment (QFD) techniques have helped thousands of organizations deliver higher-quality, more user-focused product designs. Now, Lou Cohen’s classic guide to QFD has been thoroughly updated to fully align QFD with Design for Six Sigma (DFSS) and other state-of-the-art Six Sigma methodologies.
Revised by world-class Six Sigma expert Joe Ficalora and his team at Sigma Breakthrough Technologies, this new edition’s up-to-date perspective on QFD reflects dozens of successful Six Sigma and DFSS deployments. They offer a start-to-finish methodology for implementing QFD, and systematically illuminate powerful linkages between QFD and Six Sigma, DFSS, Marketing for Six Sigma (MFSS), and Technology for Six Sigma (TFSS). An expanded, start-to-finish case study demonstrates how QFD should function from all angles, from design and marketing to technology and service.
Learn how to
- Identify the roles and advantages of QFD in today’s global business environment
- Understand every element of the House of Quality (HOQ)
- Use QFD to drive more competitive product and service development
- Move from the processes you have to the processes you want
- Anticipate QFD’s unique challenges, overcome its obstacles, and deploy it successfully
- Extend the HOQ concept all the way through project completion
- Deploy powerful Voice of the Customer (VOC) techniques throughout all phases of development, not just planning
- Adapt QFD for software development, service development, and organizational planning
Whether you’re working in operations, engineering, marketing, technology, or service development, this book will help you drive maximum value from all your Six Sigma, QFD, VOC, and DFSS investments.
“Joe Ficalora has done an excellent job of updating Cohen’s classic text on Quality Function Deployment to show how Six Sigma tools can be effectively used in applying the QFD methodology and how valuable QFD can be in Design for Six Sigma projects. I highly recommended it to practitioners of both disciplines. They will be well rewarded by using this book to guide them in delighting their customers.”
―John L. Schoonover
Director of Quality
Global Tungsten and Powders
Improving a Classic
“For good reasons, the saying ‘Don’t mess with success’ applies to many things in life; thus Lou Cohen and Joe Ficalora have accomplished a feat often fraught with risk. The original book on QFD, by Lou Cohen, was excellent, with ideas and detailed examples for applying QFD to many types of problems. The new edition builds on the original by integrating material on Design for Six Sigma, making it highly likely that it will remain a key reference.Whether you are working on developing a new product or a transactional business process, this updated edition will help you focus your efforts on what customers really want and need―so important to delivering something customers will pay for.”
―John P. King
Jewett & King Associates
