Quantitative Research Methods for Communication: A Hands-On Approach

Wrench, Jason S.; Thomas-Maddox, Candice; Peck Richmond, Virginia; McCroskey, James C.

ISBN 10: 0199931801 / ISBN 13: 9780199931804

Editore: Oxford University Press, 2012

All pages and cover are intact. Dust jacket included if applicable, though it may be missing on hardcover editions. Spine and cover may show minor signs of wear including scuff marks, curls or bends to corners as well as cosmetic blemishes including stickers. Pages may contain limited notes or highlighting. "From the library of" labels may be present. Shrink wrap, dust covers, or boxed set packaging may be missing. Bundled media e.g., CDs, DVDs, access codes may not be included. Codice articolo COLV.0199931801.G

Riassunto:

Quantitative Research Methods for Communication: A Hands-On Approach, Second Edition, is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and present their research, the text provides them with the opportunity to immediately apply these skills in research scenarios.

New to the Second Edition:

* Information on research ethics and the Institutional Review Board process
* A section on the different types of plagiarism
* Re-conducted statistical analyses that reflect the newly doubled dataset
* Integration of a combination of both proprietary (IBM's SPSS and Microsoft's Excel) and open source (PSPP and R) statistical software packages with screenshots throughout
* New appendix discussing the basics of using both PSPP and R for novices
* New journal, database, communication conference lists
* A combined chapter on variables and communication variables
* An updated section on the history of measurement that discusses how a single research measure can have multiple factors and the importance of a factor analysis in research
* A new chart showing the variety of different types of anchors that can be utilized for Likert Scales
* Updated content that reflects the Sixth Edition of the APA Style Manual
* New segment on working with research librarians
* Updated information to help students develop an understanding of the importance of p-values within statistical research
* More information on presenting research at conferences and conventions
* Updated references and bolded key terms throughout

Informazioni sull?autore:
Jason S. Wrench is Associate Professor and Chair in the Department of Communication and Media at the State University of New York at New Paltz.

Candice Thomas-Maddox is Professor of Communication Studies and Division Coordinator at Ohio University Lancaster.

Virginia Peck Richmond is Professor of the Communication Studies Department at the University of Alabama at Birmingham and Professor of Communication Studies (Emerita) at West Virginia University.

James C. McCroskey is Scholar in Residence in the College of Arts and Humanities at the University of Alabama at Birmingham and Professor of Communication Studies (Emeritus) at West Virginia University.

Dati bibliografici

Titolo: Quantitative Research Methods for ...
Casa editrice: Oxford University Press
Data di pubblicazione: 2012
Legatura: Brossura
Condizione: good
Edizione: seconda edizione