Quantitative Research Methods for Communication: A Hands-On Approach

Wrench, Jason S.; Thomas-Maddox, Candice; Peck Richmond, Virginia

ISBN 10: 0190861061 / ISBN 13: 9780190861063

Editore: Oxford University Press, 2018

Normal wear from daily use. May include markings or highlighting. Codice articolo Q09010C01466U

Riassunto:

Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect and present their research. The authors use real communication studies and data sets to make communication research come alive for students. Students are not only introduced to new skills but also given the opportunity to immediately apply these skills in research scenarios. The text integrates helpful features throughout, including chapter objectives, case studies, data sheets, and key terms.

Informazioni sull?autore: Jason S. Wrench is Assistant Professor in the Department of Communication and Media at the State University of New York at New Paltz.

Candice Thomas-Maddox is Regional Coordinator and Associate Professor of Communication Studies at Ohio University Lancaster.

Virginia Peck Richmond is Professor and Chair of the Communication Studies Department at the University of Alabama at Birmingham and Professor of Communication Studies (Emerita) at West Virginia University.

James C. McCroskey was Scholar in Residence in the College of Arts and Humanities at the University of Alabama at Birmingham and Professor of Communication Studies (Emeritus) at West Virginia University.

Dati bibliografici

Titolo: Quantitative Research Methods for ...
Casa editrice: Oxford University Press
Data di pubblicazione: 2018
Legatura: paperback
Condizione: Good
Edizione: quarta edizione