Re-Thinking the Network Economy. The True Forces That Drive the Digital Marketplace

Liebowitz, Stan:

ISBN 10: 0814406491 / ISBN 13: 9780814406496

Editore: Mcgraw-Hill Professional, 2002

256 Seiten ex LIbrary Book aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 469. Codice articolo 288272

Riassunto:

E-commerce certainly isn't going away (despite some dot-com fiascos), and business leaders need to look back and figure out what went wrong. Utilizing traditional economic concepts, Rethinking the Network Economy shows how (unlike what was originally assumed) classical business strategy does apply to the Internet. The book demonstrates how tried-and-true formulas such as "supply-and-demand" and "first-mover-wins" relate to e-business, and provides readers with the understanding needed to succeed in the future.

Informazioni sull'autore:

Stan Liebowitz (Dallas, TX) is a respected economist and a professor of managerial economics at the University of Texas at Dallas. He is the coauthor ofWinners, Losers & Microsoft.

Dati bibliografici

Titolo: Re-Thinking the Network Economy. The True ...
Casa editrice: Mcgraw-Hill Professional
Data di pubblicazione: 2002
Legatura: Gebundene Ausgabe
Condizione: Gut