Riassunto
What is a Reader’s Guide? This Reader’s Guide, by the Author, Walter J. McDonald, delivers a practical introduction to Strategies, Tactics, Operations for Achieving Dealer Excellence. It guides readers towards a thorough understanding of the text. You will see the back story and gain insights as to why each section is important. This Guide pinpoints highlights areas that could be especially valuable to you in your dealer business. Walter details what actions you can take to gain and maintain significant competitive advantage. This Reader’s Guide provides the background story and Walter's aspirations that this work will help you become more successful. Keep in mind, at 564 pages, Strategies, Tactics, Operations for Achieving Dealer Excellence is a very comprehensive text. So, please take your time. Walter suggests you read one section and then reflect on the management tools and best practices presented. Use post-it notes to mark pages you would like to discuss with him. Walter would welcome your questions and comments: walt@mcdonaldgroupinc.com
Informazioni sull'autore
Walter J. McDonald is Founder of The McDonald Group, Inc., focusing on industrial equipment marketing and business strategies, executive education and development. For the past 40 years, Walter has been a respected construction equipment, material handling, and heavy-duty truck industry management seminar leader. He has worked on many dealer development projects to assist manufacturers/dealers improve operations, market share, profitability and customer retention. Walter has written 50+ articles in Construction Equipment Distribution and MHEDA Journal. In 2017 Walter began publication of his acclaimed six book Dealer Management series beginning with Achieving Excellence in Dealer/Distributor Performance. The set is known as The Master’s Program in Dealer Management. All titles are available on Amazon.com under the Author’s name. Walter is a popular guest speaker and specializes in customized in-company management training programs. Since 1975, Walter has conducted well over 2,650 dealer management workshops in North America, Europe, the Far East and Australia. His adult education clients include Associated Equipment Distributors, American Rental Association, Volvo CE, Caterpillar, Komatsu Indonesia, Bobcat, Bobcat Europe, Bobcat Far East, Deere CE, Ditch Witch, CASE, Vermeer, Vermeer Australia, JCB, Timberjack, Ingersoll-Rand CE, the Material Handling Equipment Distributors Association, Mitsubishi Caterpillar Forklift America, Mitsubishi Caterpillar Forklift Europe, Komatsu Fork Lift, NISSAN Forklift, TCM, HYSTER, Yale, TOYOTA, Clark, Kohler, Volvo Trucks North America, Kenworth, Freightliner, Peterbilt, Mack, Emergency-One Fire Trucks, Pierce Fire Trucks, Trimble (SITECH) and, numerous industrial equipment distributors worldwide. Prior to his management consulting career, Walter held several sales, marketing and general management positions at the senior level including Vice President and General Manager of a $160 million distribution company. Walter received his Management Consultant Certification (CMC) from the Institute of Management Consultants. He graduated Cum Laude from Louisiana State University with a B.A. in Economics, attended M.I.T.'s Sloan School of Management and pursued graduate studies in marketing and finance at the University of Chicago's Graduate School of Business. Please visit his web site, www.mcdonaldgroupinc.com. And, Walter is happy to discuss any aspects of his work with you. Contact Walt@McDonaldGroupInc.com.
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