Reinventing Strategy: Using Strategic Learning to Create & Sustain Breakthrough Performance: Using Strategic Learning to Create and Sustain Breakthrough Performance

Pietersen, Willie

ISBN 10: 0471061905 / ISBN 13: 9780471061908

Editore: Wiley, 2002

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Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Codice articolo M00471061905-V

Dati bibliografici

• Titolo: Reinventing Strategy: Using Strategic Learning to Create & Sustain Breakthrough Performance: Using Strategic Learning to Create and Sustain Breakthrough Performance
• Editore: Wiley
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0471061905
• ISBN 13: 9780471061908
• Rilegatura: Rilegato
• Condizione: very good

Descrizione articolo

Riassunto

At last-a proven system for developing the strategic innovations every company needs to compete and win
As everyone knows, today's unprecedented rate of business change demands new levels of strategic insight and adaptability. Reinventing Strategy is the first practical, systematic guide to creating an adaptive enterprise, showing how companies around the world are using the Strategic Learning approach to consistently out think, out maneuver, and out perform their competition. As Willie Pietersen explains, companies that aspire to long-term success must develop and implement strategy as part of a continuous four-step cycle-Learn, Focus, Align, Execute-and he offers dozens of provocative anecdotes and case studies, illustrating how to implement it at every level of an organization. Written with unusual clarity, frankness, and wit, Reinventing Strategy will change the way managers everywhere approach their greatest and most important challenge: the need to make strategy into a tool for ongoing corporate renewal.

Informazioni sull?autore

WILLIE PIETERSEN was raised in South Africa and received a Rhodes Scholarship to Oxford University. After a period spent in the practice of law, he embarked on an international business career. Between 1974 and 1994, Pietersen ran multibillion-dollar divisions of several major global corporations, including Unilever, The Seagram Company, and Sterling Winthrop. In 1998, Pietersen was named Professor of the Practice of Management at the Columbia University Business School. He serves as an advisor and consultant to many global companies, including Sony, Ericsson, Deloitte & Touche, SAP, and The Chubb Corporation, and is Chairman of the Menlo Park-based think tank Institute for the Future.