Relationship Marketing: Exploring relational strategies in marketing

Egan, Mr John

ISBN 10: 0273646125 / ISBN 13: 9780273646129

Editore: Financial Times/ Prentice Hall, 2001

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Codice articolo wbb0022964928

Dati bibliografici

• Titolo: Relationship Marketing: Exploring relational strategies in marketing
• Editore: Financial Times/ Prentice Hall
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0273646125
• ISBN 13: 9780273646129
• Rilegatura: Brossura
• Condizione: Good
• Peso: 499 grammi

Descrizione articolo

Riassunto

Undergraduate and postgraduate students on a general marketing course and specialist Service Marketing and Relationship Marketing modules. Also of relevance to marketing practitioners.This book examines relationships in Marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding what is generally referred to as 'relationship marketing' , it comprehensively examines the major developments of what has been described as 'marketing' s new paradigm'.

Product Description

Book by Egan John