Remarkable Retail

Steve Dennis

ISBN 10: 1928055710 / ISBN 13: 9781928055716

Editore: LifeTree Media Ltd, 2020

Leichte Kratzer / Abnutzungen / Druckstellen. Physical retail isn't dead--but boring retail is! This book equips savvy retailers with eight essential strategies to enhance customer experiences. Despite headlines about a "retail apocalypse," many brick-and-mortar brands are thriving, while others risk obsolescence by offering only convenience or decent prices. The author argues that retailers can no longer rely on scarcity or settle for indifferent in-store experiences, as customers now have vast choices and information online. The book explores trends challenging traditional stores and presents eight strategies for visionary leaders ready to reimagine customer experiences amid digital disruption. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical. While digital channels are central to the consumer journey, in-store shopping remains vital. With illuminating case studies from successful modern retailers, the book guides those in retail and related industries--like manufacturing, marketing, and tech--on creating excitement around in-store experiences. In an era of short attention spans and numerous options, this resource serves as a crucial roadmap for crafting a powerful retail experience that fosters customer loyalty. Codice articolo 230ee08b-4ebb-455f-98b8-62bd7eca1e9d

Riassunto:

Physical retail isn&;t dead&;but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to deliver a powerful customer experience.

Despite the clickbait headlines that warn of a &;retail apocalypse,&; many brick and mortar retail brands are enjoying strong growth and profits. Others, however, are destined to become obsolete because they offer merely convenience, decent prices, or an okay shopping experience. In Remarkable Retail, industry thought leader Steve Dennis argues that retailers can no longer count on scarcity to drive sales, or settle for providing indifferent in-store experiences, because customers live online and have a wealth of choice and information at their fingertips.

In the book, Dennis unpacks the trends that are squeezing traditional stores and presents eight essential strategies for visionary retail leaders who are prepared to reimagine the customer experience in the age of digital disruption. A remarkable retailer is digitally enabled, human centered, harmonized, mobile, personal, connected, memorable, and radical.

In most retail categories, digital channels are now central to the consumer&;s journey, but that doesn&;t mean people aren&;t also shopping in stores. Packed with illuminating case studies from some of modern retail&;s biggest success stories, Remarkable Retail shows retailers and those in adjunct industries such as manufacturing, marketing, and tech, what it takes to create big buzz around the in-store experience.

In an age where consumers have short attention spans and myriad options, Remarkable Retail is your crucial roadmap to creating a powerful retail experience that keeps your customers coming back for more.

Informazioni sull'autore:

Steve Dennis is a strategic advisor and keynote speaker on retail innovation. As a senior executive at two Fortune 500 retailers and as a consultant, Steve has worked with dozens of brands to reignite and accelerate their growth. He is a Forbes senior contributor, and has been named a top 5 global retail influencer by multiple organizations. His commentary on the future of shopping is regularly featured in the media. He lives in Dallas, Texas.

Dati bibliografici

Titolo: Remarkable Retail
Casa editrice: LifeTree Media Ltd
Data di pubblicazione: 2020
Legatura: Hardcover
Condizione: As New