Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands

Neisser, Drew

ISBN 10: 1737212544 / ISBN 13: 9781737212546

Editore: CMO Huddles, 2022

Riguardo questo articolo

New.

Codice articolo ERICA80017372125446

Dati bibliografici

• Titolo: Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands
• Editore: CMO Huddles
• Data di pubblicazione: 2022
• Lingua: Inglese
• ISBN 10: 1737212544
• ISBN 13: 9781737212546
• Rilegatura: hardcover
• Condizione: New
• Tipo di libro: book

Descrizione articolo

Riassunto

Marketing has become ridiculously complicated, but yours doesn’t have to be.
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).
These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:

• Walk through a highly refined discovery process that culminates in finding your brand’s purpose
• Define your company’s purpose in eight words or fewer
• Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
• Assemble effective marketing plans that engage employees, inspire customers, and attract new business
• Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation