Reputation Management in Small and Medium-sized Enterprises

Lingua: inglese

Editore: Diplomica Verlag Mrz 2008, 2008

3836658259 / 9783836658256

Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

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EUR 48,00

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Descrizione dell’articolo da parte del venditore

This item is printed on demand - it takes 3-4 days longer - Neuware -¿It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, yoüll do things differently.¿ (Warren Buffett)British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen ¿ what do these companies have in common First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these ¿five minutes¿ to ruin their reputation. They are perceived in close contact with environmental pollution, mass layoffs, child labour, corruption and fraud. What went wrong and how strong were the economical influences from these issues In fact, these companies did not care enough about managing their reputation in an appropriate way and it is obvious that they underestimated the power of their stakeholders. Reputation Management comprises the total of a company¿s systematic activities to influence its reputation positively. By now it is regarded as a pivotal instrument to support corporate management. Due to their size and influence, multinational corporations dominated upcoming reputation issues for decades. But in the age of Internet and mobile communication reputation has become more visible for every size of company, which requires explicit management. As a result, Small and Medium-sized companies face a new challenge. This work will contribute in bringing more clarity into this situation. 122 pp. Englisch.…

Codice articolo 9783836658256

Dati bibliografici

Titolo
Reputation Management in Small and Medium-sized Enterprises
Autore
Robert Burkhardt
Editore
Diplomica Verlag Mrz 2008
Anno di pubblicazione
2008
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
3836658259
ISBN 13
9783836658256
Peso dell'articolo
310 grammi
Dimensioni
270x190x8 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 5 a 15 giorni lavorativiDa 5 a 15 giorni lavorativi
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BuchWeltWeit Ludwig Meier e.K.

Germania