Reputation: Realizing Value from the Corporate Image

Charles J Fombrun

ISBN 10: 0875846335 / ISBN 13: 9780875846330

Editore: Harvard Business School Press, 1995

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Riassunto:

Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.
Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.
Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.

Informazioni sull'autore: Charles Fombrun is research professor of management at the Stern School of Business, New York University.

Dati bibliografici

Titolo: Reputation: Realizing Value from the ...
Casa editrice: Harvard Business School Press
Data di pubblicazione: 1995
Legatura: Hardcover
Condizione: Used; Very Good