Reputation, Stock Price, and You : Why the Market Rewards Some Companies and Punishes Others

Kossovsky, Nir

ISBN 10: 1430248904 / ISBN 13: 9781430248903

Editore: Apress 2012-11, 2012

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Dati bibliografici

• Titolo: Reputation, Stock Price, and You : Why the Market Rewards Some Companies and Punishes Others
• Editore: Apress 2012-11
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 1430248904
• ISBN 13: 9781430248903
• Rilegatura: PF
• Condizione: New

Descrizione articolo

Riassunto

"There are fiduciary reasons why corporate directors would benefit from reading this book. There is also a personal benefit. The collapse of a company's reputation can stain the personal reputation of its directors" -George Miles, Member of the Board, AIG, EQT, Harley Davidson, HFF, and Wesco. A company that takes a hit to its reputation BP after the Gulf oil spill, Barclays after fiddling LIBOR, News Corp after the phone hacking scandal enters a world of grief: market value falls along with employee morale, regulatory scrutiny increases, and customers defect and boycott. Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others shows how a company's reputation is created and how reputational value impacts corporate P&L and the personal finances of its many stakeholders. Better yet, it shows what you can do to profit from, increase, protect, monitor, evaluate, restore, and even insure reputational value. If your job, bonus, options, salary, or investments depend on the stock price of a public company or on the sales, profitability, or value of a private company you need to read this book to understand the concrete steps you can take to improve your firm's reputation, reduce risks to its finances and industry standing, and reap the highest reputational dividends. Using dozens of case studies, Reputation, Stock Price, and You: Explains how stakeholders, and their expectations, both shape and are shaped by a company's reputation Describes how reputations for ethics, innovation, governance, quality, safety, sustainability, and security are created and lost Shows how you can influence the expectations and behaviors of stakeholders, which in turn can improve corporate finances, reduce operational risk, and increase stock price or market value Provides sensitive tools for tracking and predicting stock price as a function of reputational value metrics The majority of directors at U.S. pu

Informazioni sull?autore

Dr. Nir Kossovsky is an authority on business process risk and reputational value. With a career spanning the worlds of risk, probability, and intangibles, Kossovsky is cofounder, chief executive, and director of Steel City Re, reputational value specialists. Kossovsky holds more than a dozen patents, including an algorithmic reputational value measurement system currently enabling insurance solutions(patent pending), third-party investment strategies, and governance products. He is the executive secretary of the Intangible Asset Finance Society, a professional organization, for which he edits the Mission:Intangible blog under the nom de plume, Huygens.He served on the boards of Patent & License Exchange and Littlearth, Inc.; was a consultant to the FDA s medical device advisory panels; and is featured in case studies from Harvard and Darden Schools of Business. Formerly a practicing physician with an MD from the University of Chicago, Kossovsky earned an MBA from University of Southern California and a BA in Philosophy from University of Pittsburgh. Kossovsky was a tenured member of the faculty of the UCLA School of Medicine, Chief of the UCLA Medical Center s Autopsy Service, and a Deputy Coroner in Los Angeles County. He is a Trustee of Excela Health Systems, a community-based health care provider. He graduated from the US Navy War College and was honorably discharged with the rank of Captain from the US Navy Reserves. He is the author of more than 200 scholarly articles, lay articles,and books.