Research in Business and Marketing (with SPSS and Excel Tutorials)

Millson, Murray

ISBN 10: 1609271211 / ISBN 13: 9781609271213

Editore: Cognella, 2011

Riguardo questo articolo

Like New. Codice articolo ERICA77316092712116

Dati bibliografici

Titolo: Research in Business and Marketing (with ...

Casa editrice: Cognella

Data di pubblicazione: 2011

Legatura: Hardcover

Condizione: Like New

Tipologia articolo: book

Descrizione articolo

Riassunto:

Research in Business and Marketing sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset.

Product Description:

Book by Millson Murray