Research Methods for Business

Money, Arthur H. and Hair Jr., Joseph F. and Samouel, Phillip and Page, Mike

ISBN 10: 0470034041 / ISBN 13: 9780470034040

Editore: John Wiley and Sons, 2007

Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL10391570

Riassunto:

Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. "Research Methods for Business" is a new European business research methods book. The authors present a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. This work includes key features such as: a new focus on qualitative methods with the inclusion of four new chapters; European examples; practical illustrations of business research techniques with examples from Europe; new cases at the end of each chapter based on business problems in Europe; the addition of a new co-author, Professor Mike Page, Dean of Rotterdam School of Management. Professor Page adds a Northern European perspective.

Informazioni sull?autore: Joseph Hair Jr. is Professor of Marketing at Kennesaw State University.
 

Arthur Money is Professor of Management and Director of the School of Projects, Processes and Systems at Henley Management College. He is also Director of the Henley Research Development Fund.
 

Phillip Samouel is Professor of Business Economics and Dean of the Faculty of Business and Law at Kingston University.
 

Mike Page is Professor of Business Administration and Dean of Post Experience programme at the RSM Erasmus University. He is also the executive director of the Rotterdam School of Management B.V.

Dati bibliografici

Titolo: Research Methods for Business
Casa editrice: John Wiley and Sons
Data di pubblicazione: 2007
Legatura: Paperback
Condizione: Used; Very Good