Research Methods for Business: A Skill Building Approach

Uma Sekaran, Roger Bougie

ISBN 10: 0470744790 / ISBN 13: 9780470744796

Editore: John Wiley & Sons 06/11/2009, 2009

Riguardo questo articolo

Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780470744796

Dati bibliografici

Titolo: Research Methods for Business: A Skill ...

Casa editrice: John Wiley & Sons 06/11/2009

Data di pubblicazione: 2009

Legatura: Brossura

Condizione: Very Good

Edizione: quinta edizione o successive

Descrizione articolo

Riassunto:

"Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs,sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET.

Informazioni sull?autore:

Uma Sekaran is Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois.

Dr Roger Bougie lectures in Marketing and Business Research Methods at the Department of Marketing at Tilburg University, The Netherlands.