Research Methods for Business: A Skill Building Approach

Sekaran, Uma; Bougie, Roger

ISBN 10: 1119165555 / ISBN 13: 9781119165552

Editore: Wiley, 2016

Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1119165555I3N10

Riassunto:

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’ s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers.

The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.

Informazioni sull'autore:

Uma Sekaran (deceased) was Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois, USA.

Dr Roger Bougie is Associate Professor in Business Research Methods, TIAS School for Business and Society (The Netherlands). TIAS is the business school of Tilburg University and Eindhoven University of Technology.

Dati bibliografici

Titolo: Research Methods for Business: A Skill ...
Casa editrice: Wiley
Data di pubblicazione: 2016
Legatura: Paperback
Condizione: Good
Condizione sovraccoperta: No Jacket