Research Methods for Business: A Skill Building Approach

Uma S Sekaran

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Lingua: inglese

Editore: John Wiley and Sons Ltd, 2009

0470744790 / 9780470744796

Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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Descrizione dell’articolo da parte del venditore

Research Methods for Business: A Skill Building Approach,5 th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.…

Codice articolo 00108989350

Titolo
Research Methods for Business: A Skill Building Approach
Autore
Uma S Sekaran
Editore
John Wiley and Sons Ltd
Anno di pubblicazione
2009
Condizione
Fair
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0470744790
ISBN 13
9780470744796
Edizione
quinta edizione o successive

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 20 dicembre 2007

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,78
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