Research Methods in Business Studies: A Practical Guide

Pervez Ghauri, Dr Kjell Gronhaug

ISBN 10: 0273681567 / ISBN 13: 9780273681564

Editore: Financial Times/ Prentice Hall 24/03/2005, 2005

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Titolo: Research Methods in Business Studies: A ...

Casa editrice: Financial Times/ Prentice Hall 24/03/2005

Data di pubblicazione: 2005

Legatura: Brossura

Condizione: Very Good

Edizione: terza edizione

Descrizione articolo

Riassunto:

This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

Informazioni sull?autore:

Kjell Gronhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.