Retail Business Kit For Dummies
Segel, Rick
ISBN 10: 0470293306 ISBN 13: 9780470293300
Editore: For Dummies, 2008
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Brossura
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Venditore AbeBooks dal 20 dicembre 2007
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Descrizione:
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00098392229
Riassunto:
Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.
In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to:
- Launch a successful independent retail business
- Create a Web site that shines
- Connect with customers and increase sales
- Handle legal and accounting issues
- Design stores that really work
- Practice the 10 keys to retail selling
- Use management practices proven in the trenches
- Make visual merchandising work for you
Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!
Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
Informazioni sull'autore:
Rick Segel, CSP is an international retail expert and author of 8 books on retailing. Segel is the Online Retail Marketing Expert for Staples.com and is the creator of the highly acclaimed Retail Awards Program in Massachusetts. His weekly column is read by more than 10,000 retailers worldwide.
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Dati bibliografici
Titolo: Retail Business Kit For Dummies
Casa editrice: For Dummies
Data di pubblicazione: 2008
Legatura: Brossura
Condizione: Good
Edizione: seconda edizione