Retail Management : Text and Cases

Lingua: inglese

Editore: I.K. International Pub, 2010

9380578660 / 9789380578668

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Descrizione dell’articolo da parte del venditore

Contents Preface 1 Introduction 2 Retail Operating Plan 3 Locating New Customers 4 Retail Brand Management 5 Strategic Human Resource Management in Retail 6 Retail Specifics 7 External Business Environment 8 Motivating Retail ? Critical Success Factors 9 Merchandising and Inventory Planning for Retail 10 Retail Pricing Strategies 11 Retail Economics Worldwide and Competitive Advantage on e-Retailing 12 Purchase Stores Inventory and Logistics in Retail Management 13 Strategies for Retail Advertising Promotion and PR 14 Marketing Research 15 Consumer Behaviour and Market Segmentation 16 Comprehensive Retail Strategy IndexRetail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success The book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety Competition gives the benefit of large product range brands and competitive prices to the buyers Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations Retail operations starting from vendor and retailer selections through which the business gets its full impact when the customer gets the productbrand he wants where he wants and when he wants Virtual determinants of retail success have been thoroughly covered in the book besides the regular retail business areas The book describe retail entrepreneurs selection of dealers their motivation for selling their products in preference to competitive brands Sales calls made on retailers by the principles including call objective call planning call closure and feedback are highlighted for the benefit of the readers 478 pp.…

Codice articolo 86713

Titolo
Retail Management : Text and Cases
Autore
U.C. Mathur
Editore
I.K. International Pub
Anno di pubblicazione
2010
Rilegatura
Brossura
Lingua
inglese
ISBN 10
9380578660
ISBN 13
9789380578668

Vedams eBooks (P) Ltd

New Delhi, India

Venditore con 4 stelle

Venditore AbeBooks dal 30 gennaio 2009

Tariffe di spedizione da India a U.S.A.

ArticoloDa 20 a 24 giorni lavorativiDa 4 a 7 giorni lavorativi
Primo articoloEUR 17,50EUR 32,00
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