Retailing in the 21st Century: Current and Future Trends (2nd Edn)

Krafft, M and Mantrala, MK (eds)

ISBN 10: 3540720014 / ISBN 13: 9783540720010

Editore: Springer, 2010

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This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9783540720010. Codice articolo 7075983

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Titolo: Retailing in the 21st Century: Current and ...

Casa editrice: Springer

Data di pubblicazione: 2010

Legatura: Rilegato

Condizione: Good

Edizione: seconda edizione

Descrizione articolo

Riassunto:

With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21^st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Informazioni sull?autore:

Manfred Krafft holds the Chair of Marketing at the University of Muenster, Germany. He is also director of the Center for Interactive Marketing and Media Management (CIM). Professor Krafft has published articles in Interfaces, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Recherche et Application en Marketing and Marketing Science. For one of his papers he won the INFORMS Society for Marketing Science's Practice Prize in 2003. Professor Krafft serves on several editorial boards.

Murali Mantrala is the Sam M. Walton Distinguished Professor of Marketing at the University of Missouri. He has published articles in Marketing Science, Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, Interfaces, Managerial and Decision Economics and European Journal of Operational Research and serves on the editorial review board of Marketing Science. Professor Mantrala recently spent several years as a Manager with ZS Associates Inc., a sales and marketing strategy consulting firm, with clients in the pharmaceutical, insurance and broadcast media industries.