Retailing in the 21st Century: Current and Future Trends

Manfred Krafft; Murali Mantrala

ISBN 10: 3540283994 / ISBN 13: 9783540283997

Editore: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2005

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Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.71. Codice articolo G3540283994I3N10

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Titolo: Retailing in the 21st Century: Current and ...

Casa editrice: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Data di pubblicazione: 2005

Legatura: Hardcover

Condizione: Good

Condizione sovraccoperta: No Jacket

Descrizione articolo

Riassunto:

With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21^st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Informazioni sull?autore:

Manfred Krafft holds the Chair of Marketing at the University of Muenster, Germany. He is also director of the Center for Interactive Marketing and Media Management (CIM). Professor Krafft has published articles in Interfaces, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Recherche et Application en Marketing and Marketing Science. For one of his papers he won the INFORMS Society for Marketing Science's Practice Prize in 2003. Professor Krafft serves on several editorial boards.

Murali Mantrala is the Sam M. Walton Distinguished Professor of Marketing at the University of Missouri. He has published articles in Marketing Science, Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, Interfaces, Managerial and Decision Economics and European Journal of Operational Research and serves on the editorial review board of Marketing Science. Professor Mantrala recently spent several years as a Manager with ZS Associates Inc., a sales and marketing strategy consulting firm, with clients in the pharmaceutical, insurance and broadcast media industries.