Getting it Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products

Gershman, Michael

ISBN 10: 0201567555 / ISBN 13: 9780201567557

Editore: Addison Wesley Longman Publishing Co, 1991

Riguardo questo articolo

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Codice articolo wbs5496605790

Dati bibliografici

• Titolo: Getting it Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products
• Editore: Addison Wesley Longman Publishing Co
• Data di pubblicazione: 1991
• Lingua: Inglese
• ISBN 10: 0201567555
• ISBN 13: 9780201567557
• Rilegatura: Brossura
• Condizione: Like New
• Peso: 408,2 grammi

Descrizione articolo

Riassunto

Details marketing strategies for beating the odds using anecdotal accounts of the failures and successes of such products as Life Savers, Pepsi, and Jell-O

Product Description

Book by Gershman Michael