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Dati bibliografici

Titolo: Getting it Right the Second Time
Editore: Mercury Business Books 26/08/1991
Data di pubblicazione: 1991
Lingua: Inglese
ISBN 10: 1852511605
ISBN 13: 9781852511609
Rilegatura: Rilegato
Condizione: Very Good

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Riassunto

Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.

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