Getting It Right the Second Time: Remarketing Strategies That Have Turned Failure into Success

Gershman, Michael

ISBN 10: 1852511605 / ISBN 13: 9781852511609

Editore: Management Books 2000 Ltd, 1991

Riguardo questo articolo

Like New.

Codice articolo D7F0-4-M-1852511605-5

Dati bibliografici

• Titolo: Getting It Right the Second Time: Remarketing Strategies That Have Turned Failure into Success
• Editore: Management Books 2000 Ltd
• Data di pubblicazione: 1991
• Lingua: Inglese
• ISBN 10: 1852511605
• ISBN 13: 9781852511609
• Rilegatura: Hardcover
• Condizione: Like New
• Tipo di libro: book

Descrizione articolo

Riassunto

Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.