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Titolo: Getting It Right the Second Time: ...

Casa editrice: Management Books 2000 Ltd

Data di pubblicazione: 1991

Legatura: Rilegato

Condizione: New

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Riassunto:

Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.

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