Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble: Lessons from 165 Years of Brand Building at Procter and Gamble
Davis Dyer, Frederick Dalzell, Rowena Olegario
ISBN 10: 1591391474 ISBN 13: 9781591391470
Editore: Harvard Business Review Press 01/07/2004, 2004
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Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9781591391470
Riassunto:
The history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world
A fascinating history of household brands: From Ivory to Crest and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we’ve grown accustomed to choosing for decades.
Practical advice: Case study sections offer lessons in business reinvention, building new markets and capabilities, leadership transformation, brand excellence and general management.
Informazioni sull?autore: Davis Dyer is a founding partner of The Winthrop Group.
Frederick Dalzell is a Partner, in the Winthrop Group, Inc.
Rowena Olegario is Assistant Professor of History at Vanderbilt University.
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Titolo: Rising Tide: Lessons from 165 Years of Brand...
Casa editrice: Harvard Business Review Press 01/07/2004
Data di pubblicazione: 2004
Legatura: Rilegato
Condizione: Very Good