Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

Dyer, Davis,Dalzell, Frederick,Olegario, Rowena

ISBN 10: 1591391474 / ISBN 13: 9781591391470

Editore: Harvard Business Review Press, 2004

This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Codice articolo mon0003371380

Riassunto:

The history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world

A fascinating history of household brands: From Ivory to Crest and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we’ve grown accustomed to choosing for decades.

Practical advice: Case study sections offer lessons in business reinvention, building new markets and capabilities, leadership transformation, brand excellence and general management.

Informazioni sull?autore: Davis Dyer is a founding partner of The Winthrop Group.

Frederick Dalzell is a Partner, in the Winthrop Group, Inc.

Rowena Olegario is Assistant Professor of History at Vanderbilt University.

Dati bibliografici

Titolo: Rising Tide: Lessons from 165 Years of Brand...
Casa editrice: Harvard Business Review Press
Data di pubblicazione: 2004
Legatura: hardcover
Condizione: Acceptable