Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Olegario, Rowena,Dalzell, Frederick,Dyer, Davis
ISBN 10: 1591391474 ISBN 13: 9781591391470
Editore: Harvard Business Review Press, 2004
Usato
Hardcover
Da
HPB-Ruby, Dallas, TX, U.S.A.
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Descrizione:
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Riassunto:
The history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world
A fascinating history of household brands: From Ivory to Crest and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we’ve grown accustomed to choosing for decades.
Practical advice: Case study sections offer lessons in business reinvention, building new markets and capabilities, leadership transformation, brand excellence and general management.
Informazioni sull'autore: Davis Dyer is a founding partner of The Winthrop Group.
Frederick Dalzell is a Partner, in the Winthrop Group, Inc.
Rowena Olegario is Assistant Professor of History at Vanderbilt University.
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Titolo: Rising Tide: Lessons from 165 Years of Brand...
Casa editrice: Harvard Business Review Press
Data di pubblicazione: 2004
Legatura: Hardcover
Condizione: Very Good