Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

Dyer, Davis; Dalzell, Frederick; Olegario, Rowena

ISBN 10: 1591391474 / ISBN 13: 9781591391470

Editore: Harvard Business Review Press, 2004

The book has been read but is in good condition. It has very minimal damage to the cover, including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. The binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, and no writing in the margins. There are no missing pages. See the seller's listing for full details and a description of any imperfections. Codice articolo WMEKV.1591391474.G

Riassunto:

The history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world

A fascinating history of household brands: From Ivory to Crest and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we’ve grown accustomed to choosing for decades.

Practical advice: Case study sections offer lessons in business reinvention, building new markets and capabilities, leadership transformation, brand excellence and general management.

Informazioni sull'autore: Davis Dyer is a founding partner of The Winthrop Group.

Frederick Dalzell is a Partner, in the Winthrop Group, Inc.

Rowena Olegario is Assistant Professor of History at Vanderbilt University.

Dati bibliografici

Titolo: Rising Tide: Lessons from 165 Years of Brand...
Casa editrice: Harvard Business Review Press
Data di pubblicazione: 2004
Legatura: Rilegato
Condizione: good