Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice

Regester, Michael; Larkin, Judy

ISBN 10: 0749451076 / ISBN 13: 9780749451073

Editore: Kogan Page, 2008

Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.1. Codice articolo G0749451076I4N10

Riassunto:

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

Informazioni sull?autore:

Michael Regester and Judy Larkin draw on 30 years of experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. They are the founders of London-based reputation management consultancy Regester Larkin.

Dati bibliografici

Titolo: Risk Issues and Crisis Management in Public ...
Casa editrice: Kogan Page
Data di pubblicazione: 2008
Legatura: Paperback
Condizione: Very Good
Condizione sovraccoperta: No Jacket
Edizione: quarta edizione