The Role of Smart Technologies in Decision Making

Lingua: inglese

Editore: Routledge Mai 2024, 2024

1032308834 / 9781032308838

Serie: Libro 5 di 23 - Key Issues in Marketing Management

Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

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Venditore AbeBooks dal 11 gennaio 2012

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This item is printed on demand - it takes 3-4 days longer - Neuware -This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.Market forces and technological advancements are making the management of and strategies for innovation more prominent and essential in all functions of business, not least marketing and retailing. Frontiers of marketing are constantly pushed, requiring the development and adjustments of new theories. Prior literature on innovation in marketing has mainly focused on digital marketing strategies and consumer behaviour, while only recently introducing the notion of smart retailing in terms of smart experience and interaction. While these studies provide a basis for defining smart retailing and consumer behaviour in smart retail settings, the concept of smart consumers is still under-investigated. Thus, the smart consumer - consumers making extensive use of smart technologies in all steps of their shopping behaviour and experience of the store (both offline and online) - is emerging as a promising area for future marketing and retailing studies.The chapters in this edited volume seek to understand the effect of innovation in consumer behaviour by proposing original empirical and theoretical contributions, methods, models, tools and case studies that contribute to explain this emergent phenomenon.The chapters in this book were originally published as a special issue of the Journal of Marketing Management. 222 pp. Englisch.…

Codice articolo 9781032308838

Titolo
The Role of Smart Technologies in Decision Making
Autore
Eleonora Pantano
Editore
Routledge Mai 2024
Anno di pubblicazione
2024
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
1032308834
ISBN 13
9781032308838
Peso dell'articolo
404 grammi
Dimensioni
246x174x12 mm
Serie
Libro 5 di 23: Key Issues in Marketing Management

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 5 a 15 giorni lavorativiDa 5 a 15 giorni lavorativi
Primo articoloEUR 23,00EUR 23,00
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