The Rule of Three: Surviving and Thriving in Competitive Markets

Sheth, Jagdish

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Lingua: inglese

Editore: Free Press 0, 2001

074320560X / 9780743205603

Da: Jadewalky Book Company, HANOVER PARK, IL, U.S.A.Jadewalky Book Company

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Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples:McDonald's, Burger King, and Wendy'sGeneral Mills, Kellogg, and PostNike, Adidas, and ReebokBank of America, Chase Manhattan, and Banc OneAmerican, United, and DeltaMerck, Johnson & Johnson, and Bristol-Myers SquibbBased on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike.Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding.Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without.

Codice articolo V5-YY8W-WD3R

Titolo
The Rule of Three: Surviving and Thriving in Competitive Markets
Autore
Sheth, Jagdish
Editore
Free Press 0
Anno di pubblicazione
2001
Condizione
Used - Very Good
Rilegatura
Rilegato
Lingua
inglese
ISBN 10
074320560X
ISBN 13
9780743205603

Jadewalky Book Company

HANOVER PARK, IL, U.S.A.

Venditore con 1 stelle

Venditore AbeBooks dal 26 luglio 2023

Tariffe di spedizione nazionale per U.S.A.

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