Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)
Maurya, Ash
ISBN 10: 1449305172 ISBN 13: 9781449305178
Editore: O'Reilly Media, 2012
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Codice articolo 1449305172-3-27768149
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We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.
- Find a problem worth solving, then define a solution
- Engage your customers throughout the development cycle
- Continually test your product with smaller, faster iterations
- Build a feature, measure customer response, and verify/refute the idea
- Know when to "pivot" by changing your plan’s course
- Maximize your efforts for speed, learning, and focus
- Learn the ideal time to raise your "big round" of funding
Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.
Informazioni sull?autore: <div><p>Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products.</p></div>
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Titolo: Running Lean: Iterate from Plan A to a Plan ...
Casa editrice: O'Reilly Media
Data di pubblicazione: 2012
Legatura: paperback
Condizione: Good
Edizione: seconda edizione
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Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
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Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)
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Running Lean 2e: Iterate from Plan A to a Plan That Works : 2nd Edition (Lean Series)
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O'Reilly Media, United States, Sebastopol, 2012
ISBN 10: 1449305172
ISBN 13: 9781449305178
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Paperback. Condizione: Very Good. Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use. By rigorously following the techniques described in Running Lean, you can eliminate waste - whether it's time, money, effort, or all of the above - and get your product to market quickly. Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric Ries' Lean Startup methodology. Principles covered in this book include: * Find a problem worth solving, then define a solution * Demo before building * Pricing is part of the product * Maximize for speed, learning, and focus * Build a continuous feedback loop with customers throughout the product development cycle * Right Action, Right Time * Build a path to customers from day one. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR006411778
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Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
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