STOP RIDING DEAD HORSES: "How Logistics Leaders Can Let Go of Failing Strategies and Move Forward Smarter"

Have you ever found yourself defending a broken process, clinging to a failed idea, or investing in a project that simply doesn't work-just because too much has already been spent on it?
Stop Riding Dead Horses is a bold, no-nonsense guide for logistics professionals, supply chain managers, and business leaders who are trapped in outdated strategies, inefficient systems, and organizational habits that are holding them back.
In this groundbreaking book, Devarajan Thyagarajan- a seasoned logistics leader with over 33 years of industry experience as a CEO,COO,Director, and Independent Director -pulls back the curtain on real-life failures and false starts in the logistics world. From CHA and Freight forwarding misfires to 3PL mishandlings, from CFS blunders to misapplied certifications and misfit frameworks like PESTLE and Porter's Five Forces, he reveals why companies often choose to persist with failure rather than pivot forward progress. Through 17 insightful chapters, you'll learn:
* Why leadership denial can cost cores in lost opportuity and credibility
* How seemingly smart strategies like "Best Place to Work" or "Employee Idea Drives" can turn wasteful when poorly aligned.
* What happens when transport contracts like 80:20 ATH/BTH payment terms are mismanaged
* How to avoid technology traps such as unsuable WMS, failed tracking apps, and misfit SaaS tools.
* Why CFS and ICD setups often continue to operate despite declining relevance
* The danger of copying maufacturing best practices into sevice logistics without validation
* How over-reporting, vanity metrics, and turf wars disguise dead horses as racehorses.
* The true cost of clinging to the past-loss of vendor trust, employee motivation, customer satisfaction, and leadership morale.

But this book is more than a diagnosis of what's broken. It provides tools, insigts, and actionable frameworks to help you move forward.
# Use the Reality check Grid to assess any project's true value.
# Apply the Stay or Exit Matrix to decide where to invest your time and team
# Learn how to run Operational Work Audits that identify silent failures.
# Understand when to "Kill early", scale fast" in digital tranformation.
# Discover how customer feedback, pilot projects, and inernal innovation can guide your next winnig strategy.

Devarajan Thyagarajan draws from personal experiences across MNCs, large-scale logistics business and boardrooms to paint a relatable and often humourous picture of how not to lead- and more importantly, how to lead with clarity.

This is not just a logistics leadership book-its a field guide to courageously cutting losses, confronting reality, and building a smarter, leaner, and more agile future.

Whether you're a Director, CHA Owner, Freight Forwarder, Transport Owner/Manager, or rising leader in 3PL and Supply chain, Or Shipping professionals, this book will challenge your mindset, push you to re-evluate, and give you practical ways to course-correct with confidence.

About the Author:
Devarajan Thyagarajan is a logistics thought leader, fitness enthusiast, and author of 15 globally published books. He has served in CXO roles across top organizations and launched successful logistics courses on Udemy. Stop Riding Horses is his boldest work yet-an invitation to let go of the dead weight and ride smarter.