Sales Management Demystified : A Self-teaching Guide

Calvin, Robert J.

ISBN 10: 0071486542 / ISBN 13: 9780071486545

Editore: McGraw Hill, 2007

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Dati bibliografici

• Titolo: Sales Management Demystified : A Self-teaching Guide
• Editore: McGraw Hill
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 0071486542
• ISBN 13: 9780071486545
• Rilegatura: Brossura
• Condizione: New

Descrizione articolo

Riassunto

BUILD and manage a SALES FORCE that's worth sell-ebrating

Understanding that a sales force is only as successful as its management is the first step to improving overall sales performance. The rest can be found inside this hands-on guide that shows, step-by-step, how to train and retain a team of top sales professionals.

Sales Management Demystified addresses every step of the process--including hiring, training, compensation, organization, deployment, forecasting, motivation, and performance management. Sales managers at every level and students of sales management will find helpful strategies and tactics for molding a team into an effective, cohesive unit. Featuring real-world examples, end-of-chapter quizzes, and a final exam, this incredibly useful guide will help you get the best from your sales force and put your career on the fast track.

This fast and easy guide offers

• Ideas for sourcing, screening, and selecting the best candidates
  
• Tips for training salespeople in product, customer, and competitor knowledge, and in selling skills
  
• The model for choosing the most successful sales force organization and deployment
  
• Monetary and nonmonetary methods to reward positive sales force action and results
  
• Performance management techniques that evaluate results, actions, skills, knowledge, and personal characteristics
  

Simple enough for a novice but challenging enough for a veteran manager, Sales Management Demystified is your shortcut to developing a successful sales team.

Informazioni sull?autore

Robert J. Calvin (Chicago, IL) is president of Management Dimensions, a sales training and management firm, and adjunct professor at the University of Chicago Graduate School of Business.