Satisfaction Guaranteed: The Making of the American Mass Market

Strasser, Susan

ISBN 10: 1588341461 / ISBN 13: 9781588341464

Editore: Smithsonian Books (edition Reprint), 2004

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 1588341461-11-1

Riassunto:

This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.

Informazioni sull?autore: Susan Strasser teaches history at the University of Delaware. Her books include Waste and Want: A Social History of Trash. She lives in Washington, DC.

Dati bibliografici

Titolo: Satisfaction Guaranteed: The Making of the ...
Casa editrice: Smithsonian Books (edition Reprint)
Data di pubblicazione: 2004
Legatura: Paperback
Condizione: Very Good
Edizione: Reprint.