Say It With Charts: The Executiveâ s Guide to Visual Communication (MARKETING/SALES/ADV & PROMO)

Zelazny, Gene

ISBN 10: 007136997X / ISBN 13: 9780071369978

Editore: McGraw Hill, 2001

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001332050

Riassunto:

Step-by-step guide to creating compelling, memorable presentations

A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:

* How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each
* Lettering size, color choice, appropriate chart types, and more
* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

Informazioni sull?autore: Gene Zelazny is the Director of Visual Communications for McKinsey & company, where he works with the professional consulting staff to create, design, and rehearse presentations. Zelazny frequently shares his ideas at many of the world's major business schools, including Chicago, Columbia, Harvard, Kellog, INSEAD, London Business School, Oxford, Sloan, Stanford, Tuck, and Wharton. His bestselling Say it with Charts has been translated into French, German, Italian, Spanish, and Portuguese.

Dati bibliografici

Titolo: Say It With Charts: The Executiveâ s Guide ...
Casa editrice: McGraw Hill
Data di pubblicazione: 2001
Legatura: Hardback
Condizione: Very Good
Edizione: quarta edizione