How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts
Claxton, Lena; Woo, Alison
ISBN 10: 0735204322 ISBN 13: 9780735204324
Editore: Prentice Hall Press (edition 1), 2008
Usato
Paperback
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BooksRun, Philadelphia, PA, U.S.A.
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Descrizione:
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 0735204322-11-1
Riassunto:
Read Lena Claxton and Alison Woo's posts on the Penguin Blog.
The essential resource for building a global community of customers.
How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.
Informazioni sull?autore:
Alison Woo (left) and Lena Claxton (right) are business coaches, new media experts for Forbes.com’s premier Business & Financial Network, principals in NewMediaMavens.com and the authors of How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs, and Podcasts.
Alison Woo (left) and Lena Claxton (right) are business coaches, new media experts for Forbes.com’s premier Business & Financial Network, principals in NewMediaMavens.com and the authors of How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs, and Podcasts.
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Titolo: How to Say It: Marketing with New Media: A ...
Casa editrice: Prentice Hall Press (edition 1)
Data di pubblicazione: 2008
Legatura: Paperback
Condizione: Very Good
Edizione: 1.