Say What They Can''t Unhear : The 9 Principles of Lasting Change

Tamsen Webster

ISBN 10: 1774583534 / ISBN 13: 9781774583531

Editore: Page Two Books, Inc. Feb 2025, 2025

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Neuware - Change isn't an easy sell. And, in business, pivoting in a new direction requires teams to work together cooperatively. While a half-hearted agreement to adopt a common goal may get you short-term momentum, if you want to initiate lasting change that creates sustained action, you need to give your audience a reason to believe. You need, as the title of this book suggests, to say what they can't unhear.From renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine 'persuasion proverbs,' Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion. The outlined concepts are easy to remember, simple to implement, and will give you the tools to transform any audience of lukewarm prospects into passionate believers.If you're looking to spark change in your audience in a way that has them excited and motivated, that pushes them beyond temporary action, and that makes them feel empowered instead of manipulated, then Say What They Can't Unhear is the resource you need in your back pocket.Tamsen Webster is also the author of Find Your Red Thread.

Codice articolo 9781774583531

Dati bibliografici

• Titolo: Say What They Can''t Unhear : The 9 Principles of Lasting Change
• Editore: Page Two Books, Inc. Feb 2025
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 10: 1774583534
• ISBN 13: 9781774583531
• Rilegatura: Taschenbuch
• Condizione: Neu
• Dimensioni: 178 L x 126 A x 15 P (millimetri) 178 millimetri di larghezza per 126 millimetri di altezza per 15 millimetri di profondità
• Peso: 202 grammi

Descrizione articolo

Riassunto

Change isn’t an easy sell. And, in business, pivoting in a new direction requires teams to work together cooperatively. While a half-hearted agreement to adopt a common goal may get you short-term momentum, if you want to initiate lasting change that creates sustained action, you need to give your audience a reason to believe. You need, as the title of this book suggests, to say what they can’t unhear.

From renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine “persuasion proverbs,” Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion. The outlined concepts are easy to remember, simple to implement, and will give you the tools to transform any audience of lukewarm prospects into passionate believers.

If you’re looking to spark change in your audience in a way that has them excited and motivated, that pushes them beyond temporary action, and that makes them feel empowered instead of manipulated, then Say What They Can’t Unhear is the resource you need in your back pocket.

Tamsen Webster is also the author of Find Your Red Thread.

Informazioni sull'autore

Tamsen Webster helps impact-focused leaders build buy-in for big ideas. As a message designer and speaker, she has helped organizations, including nonprofits and startups, craft their case for change. She spent over nine years as an executive producer and idea strategist for TEDxCambridge and was named to the Thinkers50 Radar in 2022. Her trademark Red Thread storytelling approach was the subject of her first book. She and her husband, two sons, and two retired racing greyhounds (Hazel and Walnut) live in Boston, where she's now lived long enough to develop a Bostonian alter ego named Karen O'Sullivan.