Scripted.: Custom Lettering in Graphic Design.

Shaoqiang, Wang

ISBN 10: 8417084029 / ISBN 13: 9788417084028

Editore: Flamant, 2017

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Dati bibliografici

Titolo: Scripted.: Custom Lettering in Graphic ...

Casa editrice: Flamant

Data di pubblicazione: 2017

Legatura: Rilegato

Condizione: Good

Descrizione articolo

Riassunto:

Nel mondo del design grafico, lettering significa fondamentalmente illustrare con parole, frasi o numeri per conferire al messaggio una personalità visiva inconfondibile. Dopo decenni durante i quali i designer grafici hanno fatto ricorso esclusivamente ai software, come strumento di lavoro, è ora il momento di riscoprire il potere creativo e di espressione dei caratteri scritti a mano: il lettering acquista un effetto visivo e fisico caratteristico, offrendo infinite possibilità di esprimere le idee attraverso un uso più artistico del carattere, della texture e del volume. Il tutto dà vita a effetti personalizzati e senza tempo, oltre che a una più ricca esperienza estetica. Scripted riunisce una grande varietà di proposte create da design grafici e tipografi di ogni parte del mondo in materia di lettering personalizzato.

Informazioni sugli autori:

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends, and culture, and he is also the editor of Design 360º magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China s most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.