20 Secrets to Success for Ncaa Student-athletes Who Won?t Go Pro

The vast majority of student-athletes dreaming of athletic stardom won&;t make it to the pros. Yet, the discipline and skills they&;ve developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.

In 20 Secrets to Success for NCAA Student-Athletes Who Won&;t Go Pro, the authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes through key transitions at each stage of their careers, from high school through college and beyond.

Modeled on Stephen Covey&;s The 7 Habits of Highly Effective People, this book provides a much-needed strategy for achieving career success. Readable and concise, it will be a valuable tool for students, parents, and sports administrators.

Rick Burton is the David B. Falk Endowed Professor of Sport Management at Syracuse University. He served as the chief marketing officer for the U.S. Olympic Committee for the Beijing 2008 Summer Olympics. He was previously commissioner of the Australian National Basketball League. He also operates the Burton Marketing Group, which has worked with the NFL, NHL, NBL, and others.

Jake Hirshman is a former collegiate baseball player who earned a masters degree in sports management and one in sports sciences and recreation, both from Ohio University. He recently has worked for the Seattle Mariners and Arizona Diamondbacks, and currently works for the Arizona fall league at Major League Baseball.

Norm O&;Reilly is a leading scholar in the business of sports. Formerly the Richard P. and Joan S. Fox Professor of Business and chair of the Department of Sports Administration at Ohio University&;s College of Business, O&;Reilly now leads the International Institute for Sport Business & Leadership at the University of Guelph&;s Lang School of Business. O&;Reilly received the Career Achievement Award by the American Marketing Association&;s Sport Marketing Special Interest Group. He is a lifetime research fellow of the North American Society for Sport Management.

Andy Dolich brings several decades of executive experience in the sports industry, including positions in the NFL, MLB, NBA and NHL. As team COO, Dolich was responsible for the day-to-day business operations of the San Francisco 49ers. Dolich runs a sports business consulting business in the San Francisco Bay area. He is the Director of Career Development for the University of San Francisco&;s collegiate athletics masters program.

Heather Lawrence is professor of sports administration and Robert H. Freeman Professor of Business in the College of Business at Ohio University. At OHIO, she has provided academic leadership as the associate dean for Graduate and Professional Programs, director of the Professional Masters of Sports Administration program, and NCAA faculty athletic representative. While she was the director of the Professional Masters of Sports Administration program, it earned multiple #1 Worldwide rankings by SportBusiness.

Dr. Lawrence has led business and academic research projects that have driven decision-making in sport business for numerous clients and has over 35 peer-reviewed academic publications and two books. Prior to beginning her academic career, Dr. Lawrence worked in various administrative positions within intercollegiate athletics at Southeastern Louisiana University and the University of Florida where she was an NCAA All-American and SEC Champion diver.