Titolo: But I Don't Sell: An Eye Care Professional's Guide to Being More Persuasive, Influential and Successful
Editore: Independently published
Data di pubblicazione: 2018
Lingua: Inglese
ISBN 10: 1731487940
ISBN 13: 9781731487940
Rilegatura: Brossura
Condizione: New

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Riassunto

A Scientifically Proven Approach to Being More Influential with Your Patients.

Eye care professionals are not trained salespeople, yet they are tasked with selling people every day. This can involve recommending prescription sunglasses to an early cataract patient, getting a glaucoma patient to be more compliant with eyedrops, or launching a promotion to sell more contact lenses. But why are some practices more successful at this than others?

This book connects the dots between how to sell and how people want to be sold to. As the title implies, this book is not strictly focused on selling in the traditional sense. Rather, it focuses on the science behind why people buy. Blending years of cutting-edge research in consumer psychology, neuroscience, and behavioral economics, this book provides a scientifically proven framework for becoming more influential and impactful with ALL your recommendations.

In this book you’ll learn strategies for:

Increasing revenues
Reducing optical walkouts
Getting patients to better comply with medications
Reducing no-shows
Gaining more referrals
Growing a specialty service
Getting patients to change bad habits
Improving ROI on marketing
Getting more people to say “Yes!” To you

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