From Selling to Co-Creating

Lingua: inglese

Editore: BIS Publishers B.V., NL, 2014

9063693516 / 9789063693510

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Descrizione dell’articolo da parte del venditore

This is a groundbreaking book that identifies the current and future trends in sales. It is based on 100+ interviews with senior sales executives and sales experts from the corporate industry and academia across central Europe, the UK and the USA. This research was supported by TiasNimbas Business School, Cranfield University and the Sales Management Association in the Netherlands.The book poses the question: What if there was a way that sales forces could help their organization to stay ahead of the competition and innovate? Many organizations featured in this book find ways to do just that. Would you like to know about their practices, methods and how they are preparing themselves for the future? Meet some of the companies that have moved from Selling to Co-Creating. Explore how they have been able to develop new, innovative and sometimes highly successful products and services by using their sales force strategically. Learn how their sales forces have built new collaborative relationships with their customers ahead of their competitors.To help you achieve your transformation from Selling to Co-Creating, the authors have included a visual framework, cases and tools to use in your own organization.…

Codice articolo LU-9789063693510

Titolo
From Selling to Co-Creating
Autore
Régis Lemmens, Bill Donaldson
Editore
BIS Publishers B.V., NL
Anno di pubblicazione
2014
Condizione
New
Rilegatura
Paperback
Lingua
inglese
ISBN 10
9063693516
ISBN 13
9789063693510
Peso dell'articolo
710 grammi

Rarewaves.com UK

London, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 11 giugno 2025

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 60 a 60 giorni lavorativiDa 60 a 60 giorni lavorativi
Primo articoloEUR 77,43EUR 119,12
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